If you are going to launch a website today, you need to have a lot of ideas in mind. You will not be able to just go on the web and put up a site for millions of people to see. Rarely do you get to just put your website up and get a deluge of traffic from all corners of the internet. In fact, you will end up crippling your market share if you adhere to this notion that you can just set something up and leave it alone. That’s not something that is possible, and even though some people tout that it is, it’s absolutely not. If you want to get the most attention for your page possible, it’s imperative that you follow a few steps to hire the best SEO company.
There are no less than 4 steps that should suffice to get you the best company for your individual needs. Remember, you don’t just want to go with hiring what is perceived to be the best SEO company, you want the best one for you. That’s the tipping point that most people don’t realize until it’s too late. Consider the following steps in your quest to hire the right firm:
Step #1: Take a Step Back
First of all, what is it that you truly need? Assess what your website is about and what you need to get through. Do you need traffic, link generation, or do you need more leads? Do you want to just pull the numbers up or do you want conversions? Think about the bigger picture and don’t hire anyone until you know exactly what you want out of a relationship with an SEO firm. If you do not do this, you will find yourself awash with bad companies and a lot of problems moving forward. Know what you need, or admit you aren’t sure what you want, either way this is an important part of the hiring process.
Step #2: Call Several Companies
The second step is a simple one, call a few companies and get a quote. Don’t just ask for prices, hear out the company and how they would attract users to visit your page. You need to have a full understanding of what the process is going to be like, and at the end of the day, results matter. Don’t tell them that you’ve been in contact with other companies, and just keep an open mind. Ask questions and be ready to navigate a lot of “sales” pitches and things like that. Only after you have a conversation with several companies will you be able to ascertain whether the people you’re talking to can claim that their brand is the best. Anyone can say they work with or are a part of the best SEO company, but proving it becomes a bit more difficult. A conversation, however, helps at least paint a picture either way.
Step #3: Ask For Proof
Experience is everything when it comes to SEO. If you contact a company and they are telling you that they are the greatest, and they will get you to the #1 spot in Google, don’t listen. Pay closer attention to their track record, and ask for references. Make sure that you look into whether or not they have awards, certifications, and have a client list of happy customers. If not, then you will know that they don’t have a leg to stand on.
Step #4: Consider Creativity From The Company
One thing that was recently highlighted in online marketing magazines was that the best SEO company is not necessarily the one that does the most business, but perhaps the one that is the most creative within the rules of optimization. Creativity goes a long way with tech, and if you can melt the two together with a strategy that works in the realms of SEO, then by all means work with it.